Kleppner, Otto, 1899- <br/><br/>
 - 5th. ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1971. 
 - 619 p. :  ill. ;  26 cm. 
<br/><br/>Includes indexes and bibliographies. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.