TY  - BOOK
AU  - Russell,Thomas,1941-
AU  - Lane,W.Ronald,1940-
AU  - Kleppner,Otto,1899-.Advertising procedure
TI  - Kleppner's advertising procedure
SN  - 0135186714
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
N1  - Rev. ed. of : Otto Kleppner's Advertising procedure
ER  -