Russell, Thomas, 1941- <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 12th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1993. 
 - 755 p. :  ill. ;  28 cm. 
<br/><br/> Rev. ed. of : Otto Kleppner's Advertising procedure. 
<br/><br/><label>ISBN: </label>0135186714  RM51.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.