TY  - BOOK
AU  - Loudenback,Lynn J
AU  - Baer,Earl E.
TI  - Anthology of practical marketing, to accompany Baer The marketing system process: cases and problems
SN  - 0876200722
PY  - 1976///
CY  - Pacific Palisades, Calif
PB  - Goodyear Pub. Co
KW  - Marketing
KW  - Addresses, essays, lectures
ER  -