Jones, Fred Mitchell,  1905- <br/><br/>
Introduction to marketing management / 
by Fred M. Jones. 
 - New York :  Appleton-Century-Crofts,  1964. 
 - viii, 651 p. :  ill. ;  ? 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.