Lewis, Keith <br/><br/>
An introduction to international marketing :  a guide to going global / 
Keith Lewis and Matthew Housden 
 - London :  Kogan Page,  1998 
 - v, 186 p. :  ill. ;  25 cm. 
 - Marketing in action series .
<br/><br/>Sources: p. 178 
<br/><br/><label>ISBN: </label>0749422467  RM99.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing