McNeal, James U. <br/><br/>
An introduction to consumer behavior / 
by James U. McNeal 
 - New York :  Wiley ;  1973 
 - xvi, 328 p. :  ill.,  23 cm. 
<br/><br/>Bibliography: p. 280-319. 
<br/><br/><label>ISBN: </label>0471587001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research