Fiske, John. <br/><br/>
Introduction to communication studies / 
John Fiske. 
 - 2nd ed. 
 - London :  Routledge,  1990. 
 - xvi, 203 p. :  ill. ;  21cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography : p.191-199. 
<br/><br/><label>ISBN: </label>0415046726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Semiotics.