TY  - BOOK
AU  - Gamble,Michael W.
AU  - Gamble,Teri Kwal
TI  - Introducing mass communication
T2  - McGraw-Hill series in mass communication
SN  - 0070227705
PY  - 1986///
CY  - New York
PB  - McGraw-Hill Book
KW  - Mass media
ER  -