Gamble, Michael W. <br/><br/>
Introducing mass communication / 
Michael W. Gamble and Teri Kwal Gamble. 
 - New York :  McGraw-Hill Book,  1986. 
 - xii, 448 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in mass communication. .
 - Includes bibliographical references and index. .
<br/><br/><label>ISBN: </label>0070227705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.