Introducing marketing / 
Gordon Wills ... [et al.]. 
 - Revised ed. 
 - London :  Pan Books,  1984. 
 - 342 p. ;  20 cm. 
<br/><br/><label>ISBN: </label>0330283804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.