International marketing strategy :  selected readings / 
edited by H. B. Thorelli 
 - Harmondsworth :  Penguin,  1973 
 - 380 p. ;  20 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>73-164734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Marketing