TY  - BOOK
AU  - Phillips,Chris,1950-
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development and implementation 
SN  - 0415089859
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -