Phillips, Chris, 1950- <br/><br/>
International marketing strategy :  analysis, development and implementation / 
Chris Phillips, Isobel Doole and Robin Lowe 
 - London :  Routledge,  1994 
 - xx, 508 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415089859  RM70.68 
<br/><br/><label>LCCN: </label>94-20949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies