TY  - BOOK
AU  - Kirpalani,V.H.(Vishnu H.),1928-
ED  - Marketing Science Institute
ED  - American Marketing Association
ED  - International Marketing Workshop sponsored by the Marketing Science Instituteand the American Marketing Association (1983 : Cambridge, MA)
TI  - International marketing: managerial issues, research, and opportunities
SN  - 0877571643
PY  - 1983///
CY  - Chicago
PB  - American Marketing Association
KW  - Export marketing
KW  - Congresses
N1  - Papers from a workshop sponsored by the Marketing Science Institute and the American MarketingAssociation, March 23-24, 1983, Cambridge, MA; Includes bibliographical references
ER  -