International marketing : managerial issues, research, and opportunities: proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association - Kirpalani, V. H. (Vishnu H.), 1928-; Marketing Science Institute; American Marketing Association; International Marketing Workshop sponsored by the Marketing Science Instituteand the American Marketing Association (1983 : Cambridge, MA) (Chicago : American Marketing Association, 1983)
Papers from a workshop sponsored by the Marketing Science Institute and the American MarketingAssociation, March 23-24, 1983, Cambridge, MA
Includes bibliographical references
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Keywords: Export marketing -- Congresses