International marketing :  managerial issues, research, and opportunities:  proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association 
V.H. Kirpalani, ed. 
 - Chicago :  American Marketing Association,  1983 
 - 117 p. ;  23 cm. 
 - Proceedings series / American Marketing Association .
<br/><br/> Papers from a workshop sponsored by the Marketing Science Institute and the American MarketingAssociation, March 23-24, 1983, Cambridge, MA 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0877571643 
<br/><br/><label>LCCN: </label>83-17134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Congresses