Griffin, Tom, 1928- <br/><br/>
International marketing communications / 
Tom Griffin 
 - Oxford :  Butterworth-Heinemann for Chartered Institute of Marketing,  1993 
 - 456 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0750617853 
<br/><br/><label>LCCN: </label>93-006984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in export marketing<br/>Advertising media planning