Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora 
 - 5th edition 
 - Homewood, Ill. :  Richard D. Irwin,  1983 
 - xiv, 801 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p.771-780 
<br/><br/><label>LCCN: </label>82-82526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing