Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora and John M. Hess 
 - Homewood :  Richard D. Irwin,  1966 
 - 670 p. :  ill., map. ;  26 cm. 
<br/><br/>Bibliography : p. 641-651 
<br/><br/><label>LCCN: </label>66-25589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises