TY  - BOOK
AU  - Cateora,Philip R.
AU  - Hess,John Milton
TI  - International marketing
PY  - 1971///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Bibliography : p. 903-909
ER  -