TY  - BOOK
AU  - Mueller,Barbara
TI  - International advertising: communicating across cultures
SN  - 0534192785
PY  - 1996///
CY  - Belmont, Ca.
PB  - Wadsworth Publishing Co.
KW  - Advertising
KW  - Export marketing
KW  - Intercultural communication
KW  - Advertising media planning
ER  -