Mueller, Barbara <br/><br/>
International advertising  communicating across cultures 
Barbara Mueller 
 - Belmont, Ca.  Wadsworth Publishing Co.  1996 
 - 340 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0534192785  RM122.25 
<br/><br/><label>LCCN: </label>95-17905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Export marketing<br/>Intercultural communication<br/>Advertising media planning