The anatomy of a television commercial :  the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards / 
edited and with an introd by Lincoln Diamant 
 - New York :  Hastings House,  1970 
 - 191 p. :  ill. ;  27 cm. 
<br/><br/> Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--United States