James, Bertram George Samuel <br/><br/>
Integrated marketing / 
B. G. S. James 
 - Harmondsworth :  Penguin,  1972 
 - viii, 404 p. ;  18 cm. 
<br/><br/>Bibliography: p. (394-399) 
<br/><br/><label>ISBN: </label>0140214143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management