Gentile, J. Ronald Instructional applications of behavior principles / by J. Ronald Gentile, Thomas W. Frazier and Mary C. Morris. - Monterey, Ca. : Brooks/Cole Publishing Co., 1973. - x, 94 p. ; 23 cm. Bibliography: p. 85-87. ISBN: 0818500921 Subjects--Topical Terms: Learning, Psychology of.Behaviorism (Psychology).