Spitzer,  1916- <br/><br/>
Inside retail sales promotion and advertising / 
Harry Spitzer, F. Richard Schwartz. 
 - New York :  Harper & Row,  1982. 
 - 434p. :  ill. ;  24 cm 
<br/><br/>Includes index. Bibliography: p.429-430. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Retail trade.<br/>Sales promotion.