Inside marketing :  a selection of readings from business week / 
Charles Futrell. 
 - New York :  McGraw-Hill,  1987. 
 - 190 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070609519  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--United States.