TY  - BOOK
AU  - Salmon,Charles T.
TI  - Information campaigns: balancing social values and social change
PY  - 1989///0803932189
CY  - Newbury Park
PB  - Sage Publications
KW  - Publicity
KW  - Marketing
KW  - Social aspects
KW  - Communication
N1  - Includes bibliographical references
ER  -