Information campaigns  balancing social values and social change 
editor Charles T. Salmon 
 - Newbury Park  Sage Publications  19890803932189 
 - 306 p. ; 22 cm. 
 - Sage annual reviews of communication research  v.18 .
<br/><br/>Includes bibliographical references 
<br/><br/><label>LCCN: </label>89-33256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity<br/>Marketing--Social aspects<br/>Communication--Social aspects