Bell, Chip R. <br/><br/>
Influencing--marketing the ideas that matter / 
Chip R. Bell 
 - Austin, Tex. :  Learning Concepts,  1982 
 - 185p. :  24 cm. 
<br/><br/><label>LCCN: </label>82-7772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing