Fitzroy, Peter T <br/><br/>
Analytical methods for marketing management  / 
Peter T. FitzRoy 
 - London :  McGraw-Hill,  1976 
 - viii, 336 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070840644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Decision making