Boland, R. G. A. <br/><br/>
Industrial marketing :  language and concepts / 
R. G. A. Boland and R. M. Oxtoby 
 - London :  English Universities Press,  1973 
 - vii, 94 p. : ill. ; 22 cm. 
<br/><br/><label>ISBN: </label>0340168137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--programmed instruction