TY  - BOOK
AU  - Ettema,James S.
AU  - Whitney,D.Charles
TI  - Individuals in mass media organizations: creativity and constraint 
T2  - Sage annual reviews of communication research
SN  - 080391766X
PY  - 1982///
CY  - Beverly Hills
PB  - SAGE Publications
KW  - Mass media
KW  - Addresses, essays, lectures
KW  - Communication in organizations
KW  - Creation (Literary, artistic, etc.)
ER  -