TY  - BOOK
AU  - Marconi,Joe
TI  - Image marketing: using public perceptions to attain business objectives 
SN  - 0844235040
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Corporate image
KW  - Advocacy advertising
KW  - Public relations
KW  - Mass media and business
N1  - References : p. 217-222
ER  -