Marconi, Joe. <br/><br/>
Image marketing :  using public perceptions to attain business objectives / 
Joe Marconi. 
 - Lincolnwood, Ill. :  NTC Business Books,  1996. 
 - 232 p. :  ill. ;  25 cm. 
<br/><br/>References : p. 217-222. 
<br/><br/><label>ISBN: </label>0844235040  RM116.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Advocacy advertising.<br/>Public relations.<br/>Mass media and business.