Rao, Vithala R. <br/><br/>
Analysis for strategic marketing / 
Vithala R. Rao, Joel H. Steckel 
 - Reading, Mass. :  Addison-Wesley,  1998 
 - 514 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0321001982  RM204.81 
<br/><br/><label>LCCN: </label>97-3230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing