TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0256086818
PY  - 1991///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - United States
KW  - Management
ER  -