Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1991 
 - 186 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256086818  RM 
<br/><br/><label>LCCN: </label>90-37719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Management