TY  - BOOK
AU  - Goldzimer,Linda Silverman
AU  - Beckmann,Gregory L.
TI  - I'm first": your customer's message to you 
SN  - 0425125610
PY  - 1991///
CY  - New York
PB  - Berkley Books
KW  - Customer services
KW  - Success in business
KW  - Competition
N1  - First published by Rawson Associates, 1989
ER  -