TY  - BOOK
AU  - Taylor,James Walter
TI  - How to write a successful advertising plan
SN  - 0844231959
PY  - 1989///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Marketing
N1  - Includes index
ER  -