Taylor, James Walter,  1933- <br/><br/>
How to write a successful advertising plan / 
James W. Taylor. 
 - Lincolnwood, Ill. :  NTC Business Books,  1989. 
 - 154 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0844231959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.