TY  - BOOK
AU  - Misner, Ivan R.
TI  - : how to use memory hooks to make you instantly stand out in a crowd 
SN  - 1885167156
PY  - 1996///
CY  - Austin, Texas
PB  - Bard press
KW  - Marketing
KW  - Psychological aspects
KW  - First impression (Psychology)
KW  - Word
KW  - of
KW  - mouth advertising
N1  - includes bibliographical references and index
ER  -