Misner, Ivan R. <br/><br/>
 how to use memory hooks to make you instantly stand out in a crowd / 
Ivan R. Misner 
 - Austin, Texas :  Bard press,  1996 
 - 159 p. :  ill. ;  23 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1885167156  RM37.97 
<br/><br/><label>LCCN: </label>96-9716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.<br/>First impression (Psychology)<br/>Word--of--mouth advertising