TY  - BOOK
AU  - McDonald,Malcolm
AU  - Leppard,John W.
TI  - How to sell a service: guidelines for effective selling in a service business 
SN  - 0434912883
PY  - 1988///
CY  - London
PB  - Heinemann Professional
KW  - Selling
KW  - Service industries
N1  - Includes index
ER  -