McDonald, Malcolm. <br/><br/>
How to sell a service :  guidelines for effective selling in a service business / 
Malcolm H. B. McDonald with John W. Leppard. 
 - 2nd ed. 
 - London :  Heinemann Professional,  1988. 
 - 265 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0434912883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Service industries.