Stapleton, John <br/><br/>
How to prepare a marketing plan  a guide to reaching the consumer market 
John Stapleton and Michael Thomas 
 - 5th ed. 
 - Aldershot  Gower Publishing Co.  1998 
 - 332 p. : ill. ; 17 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0566077841  RM402.64 
<br/><br/><label>LCCN: </label>97-12473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making<br/>Marketing--Planning