Cultural crossroads of online medical tourism promotion from multimodal perspective / Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor.
Publisher: Bangi, Selangor: Penerbit Universiti Kebangsaan Malaysia, 2024Copyright date: ©2024Description: 132 pages : illustrations ; 21 cmContent type:- text
- unmediated
- volume
- 9786294863422
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG BUKU BAHARU-P. TUN SERI LANANG (ARAS 5) | RA793.5.W26 (Browse shelf(Opens below)) | Available | 00002287962 | ||||
| ARKIB | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI ARKIB-P. TUN SERI LANANG (ARAS 6) | RA793.5.W26 arkib (Browse shelf(Opens below)) | 1 | Available | 00002286650 |
Includes bibliographical references ([115]-131) and index.
Chapter 1: Medical tourism in Southeast Asia -- Chapter 2: Promotional discourse of medical tourism and multimodal analysis -- Chapter 3: Multimodal characteristics of Malaysian, Singaporean and Thai private hospital websites -- Chapter 4: Intercultural analysis of Malaysian, Singaporean and Thai private hospital websites -- Chapter 5: A proposed framework of multimodality and intercultural approaches for online medical tourism website.
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