Strategic management / Frank T. Rothaermel, Georgia Institute of Technology.
Publisher: New York, NY : McGraw-Hill Education, [2021]Edition: Fifth editionDescription: xxvii, 544 pages : illustrationss (chiefly color) ; 26 cmContent type:- text
- unmediated
- volume
- 9781260571233
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG BUKU BAHARU-P. TUN SERI LANANG (ARAS 5) | HD30.28.R676 2021 (Browse shelf(Opens below)) | 1 | Available | 00002273256 |
Includes references and index.
'Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks'-- Provided by publisher.
Buku bacaan asas Fakulti Ekonomi Pengurusan.
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