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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.
Publisher: Australia ; United States : Cengage Learning, [2015]Copyright date: ©2015Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781285187815
- 1285187814
- Advertising & integrated brand promotion [Cover title]
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5821.O34 2015 (Browse shelf(Opens below)) | 1 | Available | 00002188821 |
Includes bibliographical references and indexes.
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